Elegant, boho, and ethnic Greek designers at GFR
Greek Fashion Room opened in April 2014 in the Medieval Town of Rhodes. The concept was to spotlight and promote new Greek designers.
The physical store gave rise to GFR online, which became the company's main arm. The e-shop carries collections from up-and-coming Greek clothing, jewelry, and accessory designers.
A platform change
We launched the first Greek Fashion Room in 2016 on Drupal 7. With Drupal 7's end-of-life approaching (November 2021), and with Greek Fashion Room no longer a startup but a thriving business, a redesign and a technical upgrade were due.
So beyond the visual refresh, we changed platforms. The site was rebuilt on Netstudio's custom e-commerce platform. We hit excellent load speeds (server response under 200ms), with much faster, easier admin and a lot more.
One of the major improvements in FindasticTM is its ability to find results even when searches are misspelled, written in greeklish, or use a synonym. Try lefka foremata, άσπρα φορέματα, or even λεφκα φωρεματα — every variant brings up the right results.
Instant results from FindasticTM Search
Instant filtering with FindasticTM
Stock notifications
If a product is out of stock, visitors can drop their email to be notified automatically when it's back.
Courier integration
Shipping vouchers are generated automatically from the admin, and customers track their order's progress on the site.
Physical store stock management
The e-shop evolved into a mini ERP that tracks inventory for both the online and the physical store.
Save card for faster checkout
Customers complete orders faster and more easily.
CRM features
Admins get a clear view of each customer's profile — order history plus average basket size, preferred products, total revenue, and more.
Wishlist
Visitors can save products to favorites and move them to the cart from there.
Video from the owner of Greek Fashion Room
Odysseas Paisios, owner of Greek Fashion Room, talks about working with Netstudio and shares useful advice:
