ChatGPT Ads is OpenAI's official advertising platform. Ads appear in a separate block, clearly labelled as sponsored, and don't affect the answer ChatGPT gives. It launched in the US in February 2026 and expanded to 31 European countries in August, Greece included.
On ChatGPT you don't buy keywords. Targeting works through plain-language descriptions, called context hints, that describe the user's situation or problem. It's closer to reading intent than matching search terms.
The channel is in its early days, which today means less competition in the auction.
Who it's a fit for
Ads are shown only to users on the Free and Go plans. Plus, Pro, Business and Enterprise users, who are often developers, executives and other heavy users, see no ads at all.
If your audience sits mostly in that group, the channel isn't the right tool for you yet. If you run an eshop, work in tourism or consumer services, or sell to freelancers and small businesses, the available audience is still large.
Why run ChatGPT Ads with Netstudio
We start from the auction, targeting and messaging know-how we've built over years of managing Google Ads and Meta Ads. The mechanics of an ad auction don't change much from platform to platform. The details do, and that's where we focus.
We've been following the channel since the day it became available in Greece, so we know what works before it becomes common knowledge.
We don't stop at the campaign. We also look at the landing page, so the traffic actually turns into customers.
We set up tracking properly from day one. ChatGPT uses its own click parameter, oppref, rather than the gclid or fbclid you already know. Without the right setup, Google Analytics records your conversions as organic traffic, and you see clicks with no sales to show for them.
Our approach
- Viability check: We look at whether your audience and business model match the platform's demographics before we recommend anything.
- Technical setup before the first euro is spent: Server side tracking, correct UTMs, a connection to your CRM or eshop. Without this you can't see real ROI.
- Targeted AI visibility: OpenAI's bots read your landing page to approve the ad. We make sure your page answers the user's intent directly, which also affects your cost per click.
- A controlled 30-day learning period: We give the algorithm the time it needs to learn before we push for a bigger budget.
What to know before you start
ChatGPT Ads is a new channel. It needs about 30 days of steady running before you can draw reliable conclusions. We don't recommend it as a replacement for your existing advertising, but as an addition with a real shot at low customer acquisition costs.
Your customers have already started asking ChatGPT instead of searching Google. The earlier you join that conversation, the cheaper it will be.
Get in touch and we'll work out together whether, and how, ChatGPT Ads fits your business.