The brand set the bar
BSB has 45 years of operation, 300 distribution points (120 of them exclusive), multiple awards, and a presence in 18 countries — the largest fashion brand in Greece. That alone made the project demanding: the experience the brand evokes had to come through online too. Design, functionality, and usability all had to be flawless, on desktop or on any mobile device.
The tech was a given
The project uses every Netstudio technology — FindasticTM filters and smart search, Store Locator for finding stores on the map, Netstudio Promotion for easy offer and campaign building, advanced checkout, end-to-end ERP integrations, courier integration, and so on — plus several developed specifically for this project: multi-country price lists, an advanced admin experience that lets editors build striking landing pages, and more.
Beyond the tech, we had to develop different ways to present the company's products so the audience gets the experience they've come to expect from the brand.
Photography is king
To capture every detail of the clothing, each item is shot from multiple angles in very high resolution. The site is built edge to edge so every available pixel earns its keep. Visitors can switch each category between 3 large photos per row or 6 smaller ones for a quick overview.
Grid Look
Grid Look is a different take on presenting clothes and accessories — again, photography first. With no extra noise, visitors can simply scroll and enjoy the design of BSB's clothes and accessories.
Look Book & Editorial
Photography forward again. Look Book and Editorial are sections that present complete outfits and styling ideas. Visitors can also browse past seasons.
Responsive design
Easy ordering sits at the center of the design. We paid extra attention to making the experience just as easy on any device.
A brand connected — almost synonymous — with fashion.
One of the major improvements in FindasticTM is its ability to find results even when searches are misspelled, written in greeklish, or use a synonym. Try lefka foremata, άσπρα φορέματα, or even λεφκα φωρεματα — every variant brings up the right results.
Stock notifications
Worth calling out: when a size is unavailable, visitors can drop their email and get notified automatically as soon as it's back in stock.
