Starting today, every e-shop running on the Netstudio e-commerce platform can connect directly to AI. No admin panel, no exports, no developer in the middle. You type what you want in plain Greek and your e-shop does it.
We call it Netstudio Commerce MCP Server and we’re genuinely excited. In 21 years, it’s rare to see something change how an online store works. This isn’t just another feature.
See it in action in 40 seconds in the video.
What’s an MCP server, in simple terms
MCP (Model Context Protocol) is the open standard that lets an AI assistant like Claude, ChatGPT or Grok connect to tools and data. Think of it as a socket: AI on one side, your e-shop on the other.
Until now, AI could give you advice about your e-shop. With the MCP server, it can see your real numbers and do the work: update prices, set up offers, write descriptions, fix SEO. It’s the difference between a consultant who talks and a partner who sits at the desk and works.
What you can ask your e-shop
One sentence is enough. Here are a few examples, just like a shop owner would say them:
Sales and insights
- “How did we do this week compared to the same week last year, and which category made the difference?” Turnover, orders and categories in one answer.
- “Which products haven’t sold even once in the last 90 days?” Dead stock, with suggestions for bundling, offers or removal.
- “What do our customers usually buy together?” Actual product pairs for cross-sell and gift bundles.
- “What are visitors searching for on the site and not finding?” Search terms in Findastic become a list of missing products.
- “Which version won in the A/B test?” Result and recommendation, no Excel needed.
Product catalog
- “Raise prices by 8% in the whole category and round to ,90.” Bulk price updates in seconds instead of an entire afternoon.
- “Get the new products from my supplier’s site, translate the descriptions into Greek and upload them to the right categories in our e-shop with a 25% markup.” Easily pull products from the supplier’s site.
- “New product: here’s the photo and three lines, list it in three sizes.” Full listing with description, variations, prices and image.
- “Find all products without a photo or without alt text and fix them.” Accessibility and Google Images covered.
- “Add material, size and origin attributes to all products.” Bulk specs that instantly become filters.
Promotions and content
- “Set up Black Friday: -20% on one category and free shipping over €40, from Thursday night to Monday.” Full campaign with rules and dates.
- “Create 200 unique €10 coupons, one-time use, expiring 31/12.” Ready for newsletters, influencers or cards in parcels.
- “Build a landing page for corporate gifts, with hero, products and a button for quote requests.” Page from ready-made blocks in the Full Page Editor, set for Google Ads.
- “Write a blog post with FAQ and links to 5 related products.” Content that works for SEO and GEO.
SEO and technical health
- “Which pages have default or duplicate meta tags?” Fix with one command.
- “Find the broken redirects and fix them.” No lost traffic after changes.
Orders and customer service
- “The customer from order 10452 wants to change size and add a product.” Change, note and new total in seconds.
- “Who are our top 20 customers this year?” List for VIP offers or a thank-you call.
- “What does Papadopoulos Kostas buy most often?” Customer profile insights.
Why this changes everything
You get your time back. Tasks that used to take an afternoon in the admin (bulk prices, coupons, alt texts, meta tags) now take seconds. The owner focuses on strategy, not on endless clicks.
Decisions based on data, not gut feeling. The questions you never asked because they needed exports and Excel now get answered while you sip your coffee.
Your e-shop works with your other tools. The same AI assistant that sees your e-shop can see Gmail, Google Sheets, Semrush, Netstudio Insights or Meta Ads. A weekly sales report in your inbox, an order list from a spreadsheet, a campaign based on the week’s best sellers: everything connects.
Built by the team that knows your platform. The MCP server isn’t a third-party plugin. It’s part of the same Laravel platform we develop and support, so every new e-shop feature can be made available to AI right away. It currently has access to 160 admin tools and keeps growing.
Security and control
Your e-shop is your business, so you stay in control. The connection only happens with your authorization, every AI action shows up in the chat before and after it runs, and you can revoke access whenever you want.
Netstudio is ISO 27001 certified and the MCP server was built with the same information security processes we use across the platform.
Want to see it on your own e-shop?
If your e-shop already runs on the Netstudio platform, contact our team to activate the MCP server and show you the first scenarios with your own data.
If your e-shop runs on Magento, WooCommerce or another platform and you want this feature, let’s talk about migration. The era where your e-shop answers when you talk to it has just begun, and we want you to be among the first.
