When you’re launching a new e-shop, the odds are stacked against you. The journey of a new digital channel that brings measurable ROI and real profit isn’t easy.
Usually, development and marketing are handled by different agencies. This often leads to two separate teams making decisions and acting independently.
At Netstudio, we approached this challenge with a unified 360° framework that covers both the technical setup of the e-shop and the digital marketing strategy, with a strong focus on commercial results and measurable logic. This way, the technical and marketing teams work together from the start.
The case study: Sanaskincare.gr
The real story behind the launch of sanaskincare.gr.
In October 2024, Netstudio designed, developed and launched the premium e-shop sanaskincare.gr for the German company Dr. Marias Tsachaki.
The brand started from scratch in a market full of competitors, with a limited marketing budget. We took on the full setup and the entire strategy for Google and Meta Ads.
What did we achieve?
From the very first months after launch, the e-shop’s performance was clear in the data. Based on the client’s goals, the results proved that a new brand can quickly claim a strong spot in the market.
Here’s what sanaskincare.gr achieved:
- 34,000+ unique visits from targeted audiences.
- Over 1,000 orders, coming from the first months of operation.
- Reached a ROAS of 11.1 with effective ad spend.
The strategic blueprint behind the success
Real profit and measurable results don’t just happen. The results come when every part of the setup works together.
Netstudio’s Custom Platform: The key elements for strong conversion
Sanaskincare.gr was built on Netstudio’s custom platform, offering a tailor-made solution with features, security and flexibility that help create a premium e-shop. During the build, we focused on the features that made the project stand out:
- Modern Aesthetics & Custom Landing Pages: We brought the brand’s identity into a modern, clean design and created landing pages that highlight unique product benefits and user experiences.
- Smart Navigation & Dynamic Menus: We designed a dynamic, easy-to-use menu that lets visitors browse products by category, brand or other custom filters.
- Content Marketing with a Modern Blog: We set up a strong blog for product education, tips and news, boosting the site’s authority and SEO.
Google Ads: The “heavy artillery” for acquiring customers
- Omnichannel campaigns: We spread the budget across different campaign types, running ads in channels with the highest potential for the target market.
- Focus on Hero Categories: We highlighted the brand’s best-selling and most profitable categories and products (Hero products). We allocated the budget to maximize returns in the most effective channels.
- Strategic Scaling at Peak Season: We didn’t just “burn” the budget in one go. Using smart tactics, we timed the ad spend to match the season’s momentum. The result? ROAS hit 16.8 (+13.5% MoM).
Meta Ads: Targeted campaigns with strong results
- Strategic Promos & Flash Sales: We used Meta Ads for targeted, timely campaigns that created a sense of urgency. In some of these campaigns, we hit an impressive 21.23x ROAS.
- Performance with a modest budget: We proved that even with a limited budget, you can get measurable results. With careful and consistent optimization, the average ROAS was 11.06x.
What our client says
On the e-shop development & support:
“Our collaboration with Netstudio on the e-shop development was a great experience from start to finish. As someone with a technical background, I can appreciate a build that’s both visually appealing and technically solid. The team is truly professional when it comes to support. Their response to anything we needed was immediate, with clear communication and solutions for every issue. The process, transparency and guidance they offered made everything easy.”
On Digital Marketing & Strategy:
“From day one, we managed to build a solid foundation with Google & Meta Ads. The monthly reports allow us to have a clear picture of our results, with all the details we need to improve our campaigns and marketing strategy.”
“The expertise and experience of the Netstudio team showed in every stage of our collaboration, from the initial planning to the ongoing optimization. We now have a reliable partner who supports us in every step, offering strategic advice and solutions tailored to our needs.”
Success is never just a matter of luck
Whether it’s a premium brand with a custom platform or a new business with a tight budget, Netstudio brings the right team to the “front line” of your e-shop. From design to launch, the technical setup becomes your brand’s backbone.
For sanaskincare.gr, the product features and the unique approach to digital marketing and communication made all the difference. The commercial result is the outcome of technical expertise and smart marketing, not just a lucky break.
Ready to write your own success story?
If you want your own business to stand out with a strategic, measurable approach, don’t risk your budget on random campaigns. At Netstudio, we become your strategic partner from the first step, from building a high-end e-shop to delivering measurable digital marketing results.
Let’s talk about your next big win!
