Modern tracking, built into Netstudio Commerce
The Facebook Pixel alone isn't enough anymore. iOS 14+, ad blockers and privacy rules like GDPR have hit conversion tracking accuracy hard. The fix is the Meta Conversions API (CAPI): a server-side approach that sends your data to Meta accurately and in full.
Why it matters
- 19% more conversions attributed correctly*
- 13% lower cost per purchase, per Meta studies*
- GDPR-compliant, using only first-party data
- Resilient to ad blockers and cookie tracking loss
- Better use of your ad budget through improved ROAS
How it works
The Conversions API is implemented on the Netstudio Commerce platform via backend SDK, with no need for third-party tools or connectors. This way:
- It pairs cleanly with the existing Pixel for a fuller picture.
- Sends enriched events straight from the server: revenue, segments, lifetime value.
- Supports advanced matching and deduplication.
- More accurate attribution.
- No external services, no extra monthly cost.
What Netstudio offers
- End-to-end implementation by our team
- Integration fitted to your custom e-shop
- Compliance with privacy and consent policies
- One-time setup with ongoing performance
Take control of your tracking
The Meta Conversions API isn't a "nice to have" anymore. It's a requirement for performance marketing on Facebook and Instagram. Whether you're running a large budget or just want clearer data, the answer exists.
Request more information or an implementation quote now.
Our team will reach out for evaluation and next steps.
*Percentages are indicative and based on Meta data. Actual performance varies by account.