elite strom on Netstudio’s custom platform

elite strom new e-shop

Another big name trusts Netstudio for its website overhaul! The Greek mattress manufacturer elite strom® kicked off summer with a brand new e-shop, built on our custom platform and designed with a fresh perspective that fits its philosophy perfectly.

Since 1979, elite strom® has been making high-quality sleep mattresses. With its own facilities in Schimatari, Viotia, and a wide network of owned and partner stores across Greece, elite strom® covers every unique need. Recently, the company decided to completely renew not just its offline presence, but its online one too.

Our reputation for reliability and quality—qualities often missing from the market—were the main reasons elite strom® chose us.

The client’s high standards, custom design, and demanding integrations led straight to Netstudio’s custom e-commerce platform. The site was designed to reflect elite strom®’s “live elite” tagline in every detail and express the brand’s focus on quality of life.

The project’s key features include:

  • mybed: Integration with a 3D bed configurator, fully synced with the ERP.
  • Custom size selection: Users can pick mattress, base, and headboard dimensions, with prices updating dynamically based on their choices.
  • Management of 250k+ product variations: Easy handling of over 250,000 product variations, thanks to the unique mattress sizing options.
  • Multistore B2B and B2C: Unified management of hotel (B2B) and retail (B2C) products across different subdomains.
  • Data normalization for large volumes of information from four different sources.
  • Copywriting: SEO-focused copy for the main pages of the new e-shop.
  • Highlighting the company’s four distinct brands.

The fresh elitestrom.gr promises to change the way visitors sleep. In just a few clicks, they can find a mattress for every need, explore the company’s different brands, and design their own bed with the mybed app—all through a user-friendly, modern site.

Check out elite strom®’s new site here.

Anthi

By Anthi

Digital Marketing Manager

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