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One of the most common experiences we have as consumers is that of going to the super market, where we want to buy a product without having a specific brand in mind. The only thing we know is that we have a certain need that we want to cover for. So we go to the super marker self that has the products we want, we scan them, we filter all available choices and at the end, we pick only one of them.

So far everything seems quite normal (and it indeed is). But how exactly do we end up with the choice that we made? How, when we didn’t have previously any clue about the available options, we ended up with one? In other words, what is the moment where we decide and pick the product we want to buy?

Optimizely is a testing tool that lets you setup A/B and Multivariate tests on your page with virtually no coding! As their creators say, it's A/B testing software that you'll actually use. A one-time copy-and-paste is all you need to run tests.

We developed a Drupal 6 and Drupal 7 module that makes that even easier. You only need to install the module and insert your Optimizely user id. That simple! You are ready to start building your A/B and Multivariate tests*.

Even better, the module is provided for free! Go download it and start testing. We wish you happy optimizing!

*Optimizely service is not free. You can get a 30-days free trial though from optimizely.com.

ivf-embryo.gr is Thanos Paraschos' "Embio Medical Center" website. Embio Medical Center is a specialized in vitro fertilisation clinic.

The clinic is one of the most known in Greece and its website is one of the largest in both in content and visitor numbers that was developed and hosted by Netstudio. We joke about it calling it an encyclopedia due to the tremendous amount of articles it contains.

The website was developed in 2007 using Joomla! 1.0.x and in 2009 was transferred to Joomla! 1.5.x. During those 4 years, and while the content's volume was still growing, 2 major reconstructions needed to be done along with numerous fixes and improvements.

In netstudio we like to run experiments. We do that very often because we know that it positively affects the site conversion rate.

We try to find ways to make everything do often easier to implement. Thus, in sites made by Drupal, we use the Google Website Optimizer module. This module automatically inserts the necessary script to the pages that are to be tested and also to the conversion page, saving us some time from having to add the necessary scripts to the site theme manually. The module was developed for Drupal 6 by Nick Schoonens from Australia and was ported to Drupal 7 with the help of Geoff Brown from Canada.